The one brand that really appeals to me has to be the south African born, Stoned Cherrie. The logo is a projection of an African woman, seemingly accompanied by a star and placed at the centre of a cherry. A strong sense of individuality can be read from it, and it also holds a solid position in a time where local brands speak more volume and make stronger statements about how we feel about where we come from and ourselves.
Stoned Cherrie was established in 2000 by black female entrepreneur, Nkhensani Nkosi. It has set out to become a home-grown super brand that is styled as an expression of Afro-urban culture.
Nkosi says of the Stoned Cherrie philosophy:
“I like the idea of boldly moving forward and daring to be different and daring to be proud to be African. Stoned Cherrie is a unique African urban brand…I am proud that we are able to translate what are old ideas into something new and provide the nostalgia that is part of our celebration. Part of my thinking was to make history part of popular culture”.
Their designs could be described as eclectic combination of African bead work, traditional Xhosa style, combined with an urban flare.
They are well known for their t-shirts featuring covers of Drum magazine, which has been successful internationally.
Nkosi has attributed the success of her clothes to the fact that they ‘express a social and political awareness and make us feel proud of who we are’.